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How to Use Google Business Profile to Increase My Sales As a Local Business?

Before we get into how Google Business Profile can be utilized as an effective SEO strategy to increase leads for your small business, let's first highlight what Google Business Profile is.

Google Business Profile also known as Google My Business is a free business listing platform offered by Google. It allows you to provide information regarding your business, like its location, contact numbers, website, photos of the interior and exterior of the business, and display products and services that your business offers.

Creating this free profile is a great way to increase your business' visibility across Google services, like Google Search, Google Maps, and Google Shopping.

However, Google Business Profile may not be for everyone. It's targeted towards local businesses that have some form of contact with customers, like store fronts, realtors, plumbers, consultants, and restaurants.

Why Should I Use Google My Business?

1. Be Found Online:

Google Business Profile ensures that your business is found when customers search for products or services like yours in your local area and it also shows searchers where you're located and how they can visit your business.

2: Control Your Online Presence:

Your Google My Business profile allows you to have control over your online presence by allowing you to update your contact information, business hours, and share new product features and services.

Google Business Profiles have strong local SEO, so the information you share will rank above third-party sites that might have out-of-date details.

3. Build Trust Through Reviews

Google combines star rating with written reviews, which allows customers to share as much or as little information about their experience using your products and services. All of this helps future potential customers decide to use your business and services over your competition.

When I search "Restaurants in my area" on Google, I get 743 Million search results, which is A LOT ... but I only look at the first page of Google and the Google local pack, as do other potential customers.

Even the Google local pack has many pages of results for the entered keyword, but 90% of searchers only look at the first page of the pack, and this is where you want your business to rank.

So how do we get your business to rank on the first page on Google?

Optimize your profile for SEO

Optimizing your Google Business Profile for SEO means implementing keyword search strategy amongst other things listed below to ensure that Google suggests your business to searchers.

Google determines search rankings based on relevance, distance, and prominence.

  • Relevance: How well your Google My Business listing matches a search

  • Distance: How far your location is from the search or searcher

  • Prominence: How well-known your business is (based on factors like links, number of reviews, review score, and SEO)

How to Optimize for SEO: 1. Complete your Google Business Profile

2. Verify your location

3. Add real images and videos to your profile

4. Include keywords in your profile

5. Ensure information consistency across all social platforms, website and Google Business Profile

How Oncom can help optimize your Google Business Profile for you: Oncom's integrated marketing approach and team of experts help local businesses rank higher on Google search through optimizing the business' online pages and its Google Business Profile for SEO. An optimized Google Business Profile can yield an average of 59 website visits and a 94% increase in phone calls for your business (Bright Local).

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