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3 Methods to Attract Your Target Market

Updated: Mar 23


In today’s globally diverse business environment, marketing, branding, and advertising are absolutely imperative elements for the success of any business, especially for small and mid-sized companies. As the world continues to become digitized, attention spans diminish which makes a compelling and coherent marketing strategy necessary.

So how can one implement a compelling marketing strategy to contribute to the success of their business? Branding: Marketing is all about storytelling. It’s taking the various components of what makes a business, like its departments, functions, products, and vision and bringing it all together to tell a complete story, which in the marketing world is called branding. Online Presence:

Once the brand is established, the next imperative component is the development of a well-crafted, informative, and concise website that becomes the online storefront and the face of your company, and the gateway for traffic towards your business. With the prominence of digital site builders, the accessibility and creation of a website is made easier, however, the strategic placement of content, brand alignment, and concision is sometimes overlooked. Detecting brand misalignment and inconsistency across a business is blatantly obvious with a simple Google search, through its website and various social accounts it may have. Brand misalignment is easily noticed through colour mis-alignment, phrase structuring, and illustrations to name a few.

The website may be the storefront, everything posted and published on the internet also becomes the face of the company, representing it in some form and potentially attracting traffic towards the storefront, so if it’s not clear already, brand alignment is integral to how the business is received by the target audience. Advertisement:


This brings us to our third component, which is continuous contact with prospective investors through a dynamic range of advertising channels, like email blasts, online advertisements, influencer engagement, and more. These components are strategically composed, structured and timed to engage the target audience towards the brand, learn about it, and ultimately engage with it.


ONCOM Consulting has an integrative marketing approach and specializes in integrated marketing. Our services go beyond just the aforementioned components. For more information, contact us at info@oncomconsulting.com



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